Pepstep uses real life incentives in a fun and interactive platform that encourages users to walk their dog more often. When app users track their dog walks, they gain points that earn them rewards at pet friendly businesses. This platform ultimately benefits both the dog and the owner through exercise, bonding experience, and money saving rewards. By partnering with local pet friendly businesses, Pepstep also benefits the businesses involved through the customers they recruit. By shopping at the stores that are involved in the rewards system, the user will be more likely to buy toys and treats for their dog, which they otherwise may not do, furthering their bond together. Pepstep’s fun interactive platform makes dog walking fun!