Zippy Kitty Gourmet Cat Treats are a playful, unique spin on typical cat treat packaging. With three treat compartments and one treat-dispensing toy, this cohesive package is reflective of the spirit of cats. Zippy Kitty is named after my own cat, Zip, who usually enjoys playing with a cardboard box more than cat toys. This fact made it clear that buying toys is simply an unnecessary expense. By including a toy within the packaging of Zippy Kitty’s Gourmet Cat Treats, one doesn’t need to waste money on toys, but rather invest in savory treats that are healthy for cats, while supporting a sustainable product constructed entirely of paper. Zippy Kitty Gourmet Cat Treats are meant to be visually interesting, communicative, useful for cat owners, and enjoyable for cats.